“Evolution Graphics: Helping Clients Communicate
Their Message to the World”
Bernice Melanson opened Evolution Graphics, a full-service communications agency based out of Moncton, N.B. in 2007. This innovative company specializes in advertising, branding and marketing.
According to Bernice, brand, passion and creativity are three words to describe her business. “Brand because it is the personality of the business that I am trying to reflect in the branding solution I propose. Passion, because I absolutely love what I do! And of course creativity-being able to come up with a portrait that reflects the authentic image that my clients want to reach their market.”
This entrepreneur decided to go into business for herself because she strongly believed that it was something that she was meant to do. “I knew and felt that I would be good at helping people express what they wanted to convey and I needed the creative freedom to do it.”
Bernice is thankful for the support of Women in Business. “I cannot say enough about the networking events! They have been instrumental in getting me in touch with the people I needed to be in touch with, to grow my business…I know they have helped others as well. I am constantly encouraging women in business I know to get out and participate and go to training seminars, DIVA events and the galas.
Bernice is thrilled to have been able to develop what she likes to do into a viable business, infused with creativity and spirituality. Looking ahead, Bernice can envision much growth and success. “I would like to have a storefront operation with a number of staffers. I can see myself creating an iconic brand for a local company! That’s my vision for the future and in the meantime I look forward to offering my services to a growing client base using the excellent freelance talent within the creative community.”