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Success Stories | Best Western Plus (Grand Falls and Fredericton)

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Quality, Service and Pride Describe Madelaine Levesque Toner’s Commitment to Business Excellence

After a seventeen year career as a pharmacist, Madelaine Levesque Toner was looking for a new experience that would encompass both her entrepreneurial and service side. Flexibility was very important to Madelaine and when opportunity arose to open a Best Western in Grand Fall she jumped at the chance.

This was not Madelaine’s first business endeavor as she and her husband have owned and operated a grocery store since 1988. With three out of four children having studied business, you could say that business is a family affair.

In 2008, Madelaine opened her second Best Western in Fredericton with 80 rooms. An additional 53 rooms have recently been added to host more guests. Moreover, both hotels are now recognized with the company’s “Best Western Plus” brand for their sheer elegance and comfort.

When asked to describe her business in three words, she says, “Quality, service and pride.” To explain quality and service, she is constantly keeping up with the current trends in technology and listening to client needs. “I read every comment card. We ask clients to fill them out because we genuinely want to improve.”

As for pride, “Our staff takes pride in cleanliness. They constantly strive for perfection and we are always working towards the same goal.”

With just under 100 employees at her three businesses, Madelaine wants employees to live their potential. “We want to work hard and maintain our position with quality and service to our guests. It is not important the number businesses we own but the quality of our hotels.”

Madelaine thanks Women in Business for offering many training sessions. “I love learning and it is a passion. Furthermore, Audrey is an amazing woman. She takes pride and is proud of her entrepreneurs and you can feel it”

If she could give advice to aspiring entrepreneurs, “Be persistent and realize that no one gets there without headaches or heartaches. Work hard and don’t count hours.  If you are persistent and you work hard, you will achieve your goals.”
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 “When I met the NB Association of CBDC’s they were willing to help and give advice, that’s when I really felt like I had made the choice by opening this business in New Brunswick. You just don’t get that attention in bigger cities.” In Toronto for example there may not have been an economic development agency that is eager for you to open your own business.
- Jennifer Estey

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