2015, Woman Entrepreneur of the Year Award by the NB Association of CBDCs
Co-owner and CEO of Adorable Chocolat Inc.
Located at 395 Main Street in Shédiac, Adorable Chocolat specializes in handmade and high-end chocolate confection. Ginette Ahier established her own business, Choco-Cocagne, in 2008. It was then incorporated to Adorable Chocolat with chocolatier Frédéric Desclos.
Ginette Ahier is not an ordinary chocolatier and her brand image is developed using her own inner values. She focuses on taking into account environmental and social footprints, which translates into a chocolate produced locally with fair trade products.
Adorable Chocolat is also an innovative business at the supply level. It has recently called upon families from Uganda and Madagascar to get cocoa beans. Furthermore, the company uses the services of a local roaster in Africa to roast the beans. This strengthens the values of the business in relation to fair trade products.
In addition to setting herself apart from her competitors, Ginette Ahier has big plans for her company. In order to make her dreams a reality, she chooses to invest in equipment as well as in her product’s marketing. The product is destined to a promising future thanks to the purchase of a mechanical coating machine and other equipment which will increase production. From half a ton in its first year of operation (2008), production reached 3 tons in 2014 and should go over the 15 ton mark in 2017. The company’s market, because of its uniqueness, is going to stretch from the Maritimes to other Canadian provinces with an objective of reaching the eastern part of the United States. It is not surprising to see all the awards won by this determined entrepreneur: 2014 Business of the Year, offered by the Greater Shediac Chamber of Commerce; one of 20 emerging culinary companies in Canada in 2013; and named one of Canada's top 5 craft chocolate factories by Doreen Pendrac, author and specialist in chocolate in 2014.
Ginette Ahier is an accomplished businesswoman and she is also very active in her community. She developed a $290,000 project with parent volunteers, citizens and local businesses, through the 21 inc group in Cocagne, which sought to build a children’s playground. The project is now in its second phase and seniors from the community are also involved. Not only is this woman a model of success for all New Brunswick women who wish to professionally empower themselves through entrepreneurship, but she is also available to support initiatives which allow for greater economic and social development in her region.