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Success Stories | Mélanie Chiasson

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Mélanie Chiasson

2014, Young Entrepreneur of the Year Award by NB Association of CBDCs

Audiologie Nord-Est is an audiology clinic that offers top quality audiological products and services in Caraquet, NB. The clinic targets patients in the Acadian Peninsula and the Chaleur Region. Owned and operated by Mélanie Chiasson, with her husband and business partner Marco Plourde, its mission is to provide the best hearing products and services to their patients and educate them in an environment that encourages personal growth and development and recognizes the basic human need of hearing.

Originally from Lamèque, this young entrepreneur graduated from École Marie Esther in Shippagan in 1998 and pursued her post-secondary studies at the University of Ottawa where she obtained a Bachelor's degree in psychology and a Master's degree in audiology in 2004. After working for several years in another audiology firm, Mélanie launched Audiologie Nord-Est in 2012 and has never looked back.

A client's experience is always top of mind at Audiologie Nord-Est. Whether you are looking for an audiology evaluation, a hearing aid or protective devices for noise, or simply for questions concerning your hearing or that of your loved one, the skilled experts at Audiologie Nord-Est will make sure you leave their office with all of the information required to make a decision regarding your hearing.

Furthermore, they want patients to feel that they are not just there for a medical visit but for an experience. For example, they offer patients coffee, snacks, television, all is a warm and welcoming environment.

Audiologie Nord-Est sets itself apart from its competitors based on a variety of factors such as the warm greeting you receive at the reception area to the strong partnerships forged with suppliers. Furthermore, they offer a home service for clients which in return generates more leads and more revenue.

According to Mélanie, the most rewarding aspect of being an entrepreneur is being able to choose your own work hours, as well as the products and services sold. The most challenging for her, like many entrepreneurs is the work-family balance.

Mélanie's advice for aspiring young entrepreneurs is not to be scared to work hard and to be sure not to count all of the hours spent building your business. She says it's essential to not only go into business for to make money but to fulfill your passion and at the end of the day, to live your dream.

Mélanie and her husband Marco have a three-year-old son named Vincent and are very active in their community.

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Date Event Name Region

2017/11/23 Cap Pelé/ Beaubassin-Est Chamber of commerce Recognition Award Gala Southeast

2018/01/22 Board Effectiveness for Women (Part 1 & 2, Moncton) Southeast

2018/01/24 Board Effectiveness for Women (Fredericton) Southwest

2018/01/30 Introduction to Boards for Women (Saint-Andrews) Southwest

"I would like to thank you for picking Ben's Clothing for the retail consulting makeover.  I very much enjoyed talking to Barbara.  She has wonderful insites on what to do to refresh my store.  I was extremly excited of the ideas put together thats in my budget for now and also in the near future.
The 1st part of the seminar, had opened my eyes to the reality of my challenges and concerns, statistics, operating cost and marketing which is a huge part that can not be ignored. It's a must to have a list of issues to know it and control it.  This is a large part of my battles that I face but placed them in the back burner. 
When Barbara came into my store I wasn't sure what to expect because in the seminar she was leaning towards makeovers for a new store or toronto style store.  I had no idea that a little bit of paint in a different color will bring out what I want to promote.  She had alot of new ideas that are in the budget and I'm going to make it happen!
Thank you again for filling me in with the seminars that are offered.  I'm always willing to get informed and always moving forward."

- Hazel McLean

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